Skip to main content

Digital Marketing Manager

  • Head Office, Chasetown
  • Submission deadline:
    31st May 2022

The overarching objective of this role is to engage with consumers, leads and other stakeholders who have an interest in our business, bringing our brands to life, creating and nurturing relationships that benefit our business through digital channels and CRM.

Who we are?

We have a reputation for providing quality new homes and exceptional customer experience.  Every aspect of the location, design and specification of our homes is carried out with good attention to detail and the utmost care.  In order to achieve this, we rely on the commitment and effectiveness of our employees.  In return we provide a working environment that offers autonomy, support and opportunity.  We are a five-star builder and were awarded Business of the Year 2019 by the Express and Star.  

The role

What will the role involve?

The overarching objective of this role is to engage with consumers, leads and other stakeholders who have an interest in our business, bringing our brands to life, creating and nurturing relationships that benefit our business through digital channels and CRM.

The role is responsible for implementing our digital marketing strategy, delivered through a planned approach. Responsible for attracting leads through digital channels, you will bring the digital plans to life, managing lead and audience engagement while measuring performance in conjunction with our digital agency.

Key role responsibilities:

  • Ensure all inbound marketing is delivered to deadlines and agreed marketing KPIs. This includes PPC, SEO, blogs, PR, organic social media, CRM and content creation
  • Develop and implement on-page and editorial strategies, delivering content audits, content gap analysis and on-page improvements, as well as shaping the technical SEO roadmap with regular content creation to improve performance.  
  • Deliver the overarching SEO strategy in order to drive organic traffic and revenue,  consistently monitoring SEO performance and drawing insights.
  • Contribution to and implementation of an innovative social media plan that genuinely engages our target audience.  Using a broad range of channels, you’ll develop relevant content to wow and inspire including earned social media that may include interviews, vlogs, product reviews, brand affinity, shareworthy content and media connections 
  • Contribute to the development of our content strategy specifically designed to appeal to our target prospects to include video, virtual tours, copy, conversational bots, attracting qualified leads to meet specific targets, increasing traffic and lead conversion
  • Implementation of brand PR strategy that positions our brands as forward thinking, quality home builders, enhancing the communities we build in, caring for our local areas and proud of the legal we leave. 
  • Community building through early stage relationships in new development locations, promoting our brand, values and ethos, creating positive feedback and engagement from local communities. This could include events, sponsorship, awards and partnerships
  • Maintain good channels of communication with agencies and internal teams to ensure that we have a transparent and active way to share best practice and knowledge while considering new ideas based on their merits and business case, within budgets.
  • Tracking and reporting on effectiveness of all outbound marketing to ensure we meet target and remain within agreed budgets through our reporting dashboard, providing clear real time analysis of inbound marketing activity and performance 

Engagement and conversion

  • Convert interest to leads via relevant and optimised data gathering, using remarkable content and value exchange, using the right content to drive lead generation with the right balance of premium content to bring leads through the funnel
  • Make messaging resonate with audiences, through a thorough understanding of demographics, needs, trends and data analysis, using landing pages and email to engage and convert
  • Develop scalable personalised email that improves our ROI and conversion rates
  • Support of development and implementation of customer journey, across all channels and platforms, ensuring we delight, engage and retain customers for the long term benefit of our business
  • Management of all analytics to ascertain what content is generating the right leads and customers into our pipeline, determining where leads are in the buying process so we can streamline our programmes.
  • Plan and implement all email engagement for our databases, ensuring we achieve agreed KPIs for open, click and engagement rates
  • Nurture new leads along the cycle to convert to qualified leads understanding where leads have converted from - top of the funnel v bottom of the funnel so leads can be provided with relevant content (brand to help nurture them down the sales funnel to offers to help convert)

You’ll be responsible for monitoring and analysing market trends - so familiarity with Google Analytics, Piwik and Adobe Analytics is important in staying on track with the latest marketing developments, enhancing your skill-set and knowledge from a new perspective

Skills and experience required

  • Experience with Google Analytics, Google Adwords, Keyword planner, audience targeting, social channel analytics
  • Expert knowledge of the tools and techniques used to deliver, analyse and optimise SEO, E-mail, PPC campaigns.  
  • Solid grounding in driving growth in traffic acquisition and visitor to customer conversion rates.
  • Proven track record of working on technical SEO auditing and implementation, content auditing, writing and on-page optimisation, outreach projects.
  • Strong social channels experience in attracting target segments through innovative and brand led content
  • Having a track record of demonstrable results through testing and deploying effective email campaigns across different channels
  • Good understanding of the customer journey, able to develop CRM plans with audience segmentation, A/B testing and analytics of results to improve performance
  • Knowledge of tools and techniques needed to manage the look, feel and content of website, including user journey and accessibility
  • Strong analytical skills and experience with reporting and data analysis
  • Management and reporting of budgets

Personal Requirements

  • Ability to demonstrate our core values – pride, passion, family, ambition
  • Driven creative and analytical led individual with a focus on developing and implementing innovative led strategies 
  • Ability to influence internal and external stakeholders to support a vision/direction 
  • Excellent planning skills to set realistic objectives, the right deadlines, budgets and resources to achieve effective delivery
  • Ability to work with others to build, develop and maintain strong collaborative relationships with both internal and external stakeholders
  • Excellent communication skills, ensuring relevant information is shared, which include communicating issues effectively to appropriate colleagues in the business to ensure better outcomes and results.
  • Driven to succeed through achieving outcomes in a committed and enthusiastic manner
  • Responsible and accountable individual, motivated to achieve outcomes by demonstrating resilience and determination 
  • Never give up attitude

What we expect from you?

  • Understands what methods to use to exploit opportunities to convert a sale and is confident asking for the sale
  • A track record of achieving sales targets and KPI’s
  • Highly skilled at all aspects of the customer journey 
  • Drive and enthusiasm to execute right sales procedures and processes, to get the best result
  • Proven track record of closing deals 15%-20% of sales opportunities
  • Passion for our homes, products, and services 
  • Frequently develop solutions to get the best possible outcome for the customer without sacrificing company objectives
  • Professional and knowledgeable with the ability to build trust and credibility with customers and colleagues alike
  • Requires some input from Sales Manager and seeks help on high level negation’s/out of the ordinary issues
  • Passionate, proactive, and positive approach to customer service ensuring the right language, tone and environment is set/embedded to reflect our 5-star status
  • Ability to anticipate and overcome late-stage obstacles

How will your career develop?

We will discuss with you how you want your career to develop and will provide the support you need. You will be setting objectives that will provide clarity and purpose and a development plan that provides the right level of development for you at your stage of your career. You will be joining a company that develops individuals careers, provides all the necessary support within a culture that has strong family values.

Our offer?

You will be rewarded generously for your contribution.  You will be paid a market rate salary and will receive an annual bonus based upon the Company meeting its targets. You will receive a benefits package that is competitive within the industry and receive all the training and development you need. 

Equal opportunities

Cameron Homes Limited is committed both to promoting equality and diversity in the Company and to Equal Opportunities in employment.  The Company believes in equality regardless of race or racial group (including colour, nationality, ethnicity, national origins) religion, caste or belief, age, disability, gender, gender identity, gender reassignment, sexual orientation, marriage and civil partnerships, surrogacy, adoption and parental rights.  This includes any incidents of perceptive or associate discrimination and harassment.

Application check box.

Our selection process

What happens next? Here you'll find more information about our selection process, what might be involved and how our People team will be on hand to support. Learn more

Apply for this role today

Thank you for choosing to apply to join our team.  Please take time to let us know a little bit about you and to upload your CV and cover letter.

Fields marked * are mandatory.

One file only.
128 MB limit.
Allowed types: pdf, doc, docx.